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Modern Swiss watch industry leaders Rolex and Omega were pioneers in the fight against water infiltration. While some watchcases were "sealed well" until 1920, Hans Wilsdorf from Rolex was first who understood the perspective and made Rolex a worldwide known brand due to his perception.

Rolex Oyster watches had great commercial success. In 1927 stenographer Mercedes Gleitze crossed English Channel wearing Rolex Oyster watch on her wrist for 15 hours and 15 minutes during marathon.

Further publication of this fact immediately lifted Rolex at a leading position in watches world. The battle against dust and water was won.

Rolex developed the world's first waterproof wristwatch. They could stay in water during indefinite time without any damage, like an oyster.

The last wave of waterproof watches appeared as a result of a conscious marketing policy and changes in living standards. In 1945, Rolex introduced their Ref.6204 Submariner at Basel Fair: dive watches for civilian use. Design of those watches is based on Rolex Ref.6202 Turnograf model and for the next ten years they started looking like submarine watches we know today. Submariner watches became popular instantly and now represent classic.

Original Submariner Ref.6204 model had no Mercedes hands and offered a large number of other minor differences from current model. Two years later, in 1956, this model was replaced by Ref.6538 - "James Bond" Rolex Submariner model, which became the first model designed for 660 feet depth. They were very similar to a current model, except that they had no fuses on top cover. In subsequent decades, Submariner's design underwent other changes. At that time, defense market took a civil Submariner Ref.5513 model, shown in the illustration of the late 60ies. This model was produced for the Royal Navy divers and had locking ears, as well as T letter on the face, which meant tritium.

They still argue whether Rolex Company created the first civilian "dive" watch with Rolex Submariner model appearance. Of course, they were released much later than Omega Marine, but the latter had no great commercial success and, perhaps, may be considered a historical anomaly. In the early 50 ies, Submariner model affected the market significantly. The idea of using a rim rotating in both directions to determine elapsed time is now associated with synonymous of "submarine watch", even though it was not unique.